For Classino’s Full Course campaign, the goal was to highlight the course price, available discounts, and installment payment options. But we wanted to avoid the usual dry, infographic-style promo.
One of our teammates, has a signature catchphrase: whenever someone says something surprising in the office, he shouts — in a funny, exaggerated tone — “Whhaaaatttt??!!”
We decided not only to use this catchphrase in the script, but also to bring himself in front of the camera as the actor.
The result was a lighthearted commercial that managed to deliver all the key campaign messages while keeping it fun and engaging.
Year: Spring 2025 Client: Classino Category: Viral Video Campaign
For Classino’s Full Course campaign, the goal was to highlight the course price, available discounts, and installment payment options. But we wanted to avoid the usual dry, infographic-style promo. One of our teammates, has a signature catchphrase: whenever someone says something surprising in the office, he shouts — in a funny, exaggerated tone — “Whhaaaatttt??!!” […]
